BOY London was established in 1976 and is one of those labels that has managed to master both the overground and the underground. The distinctive and contemporary design has gathered a cult following and the rebellious aesthetic is both unique and fashion forward. The brand aesthetic is part street, boy london uk,part style innovation and the use of bold and inventive graphics is common throughout the various ranges. The selection of jackets from BOY London features a broad spectrum of designs, from faux-leather hooded jackets through to stretch-jersey branded jackets, eagle emblem bomber jackets and branded baseball and track jackets.
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If you’ve ever had the feeling that government surveillance is getting a little OTT,you’ll sympathise with the plight of BOY London’s SS17 collection.Anti-establishment since the beginning,the label’s heritage reads like a ‘who’s who’ of fashion and music.Become a part of BOY London’s makeshift army with the Paraglide shell bomber jacket.Ruched sleeves and a classic stand collar frame the essential eagle patch at the back.